New look for Twitch

Twitch's old look and new one by COLLINS and Twitch
Twitch’s old look (left) and new one (right) by COLLINS and Twitch

The subtle adjustments to the glitch logo are nice fine and I like the updated logomark more than the original, which — as someone who really liked the old logo — I never thought I’d say. I think it’s the consistent border and distances in the open letters (W, C, T, etc) that’s really selling it for me. The larger radius on the button corners and circular pills for tags are a nice touch that I feel modernizes the look. I also like the new typeface (Roobert) but I think they’ll need to make adjustments to weights (ie: the sidebar “followed channels” etc) throughout the site.

The new purple is nice, particularly in the dark version of the website, but I’ll miss the previous one. It would be nice to see them use a combination of the two. Speaking of dark mode, while the dark palette of the site looks fine, the light version feels… off. Maybe too much white space? Weird contrast with the shading of the sidebar? I can’t quite put my finger on it but something about it doesn’t gel like the previous version did. That said, I almost exclusively use the dark version and I’d have to assume many other users are the same. Still, I’m glad it’s something they offer to those that want or need it.

I know they’ve already said this is only the beginning of the work they’re doing but I hope they have some work planed on the overall user experience of the Twitch website. The navigation still feels cluttered, items are hidden, the dashboard is still all over the place, panels are hard to organize and display effectively, discoverability of channels still isn’t very good, etc.

I’m into the new look. Next, I’d like to see them tackle deeper UX issues.